‘FAKE DATA is creeping up on companies worldwide’

cyber

RSA survey reveals consumers falsifying data online to avoid sharing personal information with companies, while 78% say company reputation relating to data and privacy impacts their buying decisions.

According to a global online survey commissioned by RSA, a global cyber security solutions business, 41% of consumers admit to intentionally falsifying personal information and data when signing up for products and services online, revealing a continued scepticism over how such data is used. The findings come as 55% of respondents said they would avoid handing personal data to a company they know to have been selling or misusing data without consent.

Additionally, 78% of respondents said that company reputation relating to its handling of customer data made an impact on their buying decisions. Over two thirds (69%) would completely boycott a company that repeatedly showed no regard for protecting customer data.

RSA’s study aims to shed light on the value today’s consumer places on the security of their personal information, the lengths they would go to protect it, and the subsequent business-impact for global organisations. The research surveyed over 7,500 adult consumers in the France, Germany, Italy, U.K. and U.S.

According to the survey, the vast majority of respondents (90%) voiced concern about their private information being lost, stolen or manipulated.

Monetary theft (74%), identity theft (70%), and having embarrassing or sensitive information made public (45%) were the biggest data security concerns. More than a third (36%) also fear being blackmailed with stolen private images or messages.

Such high levels of concern are likely the result of a far greater awareness of data breaches among the general public, with over 7 in 10 (72%) claiming to be more aware of such threats compared to five years ago.

 

Additional findings also revealed that falsifying personal information isn’t the only way consumers are attempting to protect their data online. Almost 8 in 10 (78%) are actively limiting the amount of personal information they put online or share with companies – and for those organisations that have struggled to keep information secure in the past, the ramifications are severe.

To read the original article http://www.information-age.com/fake-data-creeping-companies-worldwide-123470687/

 

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